Research into Target Audience: Questionnaire Results

To get an idea of my target audience for my magazine, I created a questionnaire on SurveyMonkey.com. Here are my results:

Question 1 was “What is your age”. I asked this question to give me an idea of my target age range. From my results I can see that my target audience is 16-21 year olds. This information allows me to focus my attention on this age range when creating my magazine.

Question 2 was “What is your gender?” I asked this to grasp what the majority of my target audience’s gender was, allowing me to customize my magazine to suit their needs. From my results I can see that the majority of my target audience are female. Because of this I will have my magazine lean more towards a feminine feel, however to not exclude the other 30% of my audience, I will have to ensure my magazine isn’t too feminine.

Question 3 was “Do you listen to Alternative Rock?” from my research I know that 80% of my audience do listen to alternative rock, so this tells me that it is a good genre to make a magazine on.

Question 4 was “What colour scheme would you expect to see on an Alternative-Rock magazine?” from my research I know that 60% of my audience prefer the idea of a different colour scheme depending on the cover star. Because of this, I will need to ensure that my mast head is able to change colour to match the cover star. This will allow me to create symbiosis between my audience and my magazine.

Question 5 was “Should the magazine’s language be: Formal or informal?” 80 of my audience prefer informal language for music magazines. Because of this, I will use informal language when writing articles. However, I will also use formal language sometimes to account for the other 20%

Question 6 was “How frequent should an Alternative Rock magazine be published?” 60% of my audience suggested that a monthly magazine is best for my music magazine.

Question 7 was “What content would you expect to find in an alternative rock magazine?” from looking at the above results, I noticed that interviews, news, events, band information, etc. were all popular answers from my audience. Because of this, I will be sure to include these features.

Question 8 was “Should the magazine be advertised on social media?” 100% of my audience said yes to this question. This means that my magazine should have social media links on it.

Question 9 was “Should an online version of the magazine be available?” 100% of my audience replied “Yes” meaning that an online version of the magazine will be ideal; this will allow my magazine to not be made redundant in the future if paper magazines go out of fashion.

Question 10 was “How much would you be willing to spend on a magazine?” 9% said £3.50 - £5.00, 18% said under £2.50 and 73% said £2.50-£3.50. This tells me that people are more willing to spend a mid-range price for a magazine. This is the range that I will price my magazine.