Drafting & Planning: Investigating Typography

As part of the planning stage, we looked at a magazine with 6 different fonts used for the cover line. It was our task to decide which fonts worked and which did not.

The font that was the least effective was D. The font was too formal for the ethos of the magazine and was hard to read on some backgrounds and from a distance. After D, we decided C was the next least effective due to the child-like font that again, did not fit the ethos of the magazine.

The font that was the most effective was E as the font was clear and fit the ethos the most. Furthermore, the font used in E was machine-like which fit the photography of Christina where half her face is a machine. The second most effective was B. the font was “Edgy” which matches the style of the artist. 

This task will be useful for future reference when creating our magazine because we investigated the use of fonts and layout of font, which can be used to decide on our own fonts when it comes to making and deciding on our magazine.