Above, I have highlighted all the key features of a double page spread
used in Kerrang Magazine. As you can see, the main image is located in the
centre of both pages, with the text laid out around it. This gives the reader
the impression that the cover star is dominant over the rest of the page. And due
to the location of the main image, the readers eyes are drawn directly to it.
Kerrang use a consistent colour scheme of red and black on these pages. This creates
symbiosis between the brand and the cover star. Kerrang also use anchorage text
as an intro to the article witch gives the reader a preview of what they are
about to read. Kerrang use a red font colour to show the beginning of a new
paragraph. This could symbolise a change in topic, this could
be used to discourage the reader from stopping reading if they find a part of
an article less interesting. On this double page spread, Kerrang use a white
font colour on a dark background, this makes the body of text pop out at the
reader.
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