Tuesday, 11 October 2016

Research Into Similar Products (Rock Sound Magazine)

Cover Page



In the above image I have highlighted the key features of the cover of Rock Sound, issue 218. As you can see, this issue of Rock Sound is a special edition – an issue dedicated to My Chemical Romance’s album 10th anniversary. Because of this the entire font cover follows a similar colour scheme to the outfits worn by MCR. Furthermore, the use of gold typography gives a sense of triumph for the band as their record has reached the age of 10 and is still one of the most iconic and well known albums in the genre. The colour gold also provides added value allowing them to charge more for the overall quality of the magazine.
Even though it is a special edition of Rock Sound, the magazine still follows the codes and conventions of a music magazine in this genre. These codes and conventions include; a skyline – this is useful for advertising the magazine if it is stacked one above the other, rather than one next to the other. This partnered with the left-third masthead enables Rock Sound to ensure they are always seen, therefore possibly increasing sales. Pugs and Puffs are also used to give the reader more incentive to buy the magazine, for things like “free” posters and a “free” CD.

Contents Page



In the above photograph I have highlighted the key features found on the contents page of Rock Sound issue 218. As you can see, the contents page follows the codes and conventions of an Alt/Rock magazine loosely. One immediate and obvious difference between this magazine and others of the same genre is that the cover star does not take up a large portion of the contents page with a single large photograph. The main image has been replaced with 3 secondary images, one of which features the cover star. I believe this was done because this issue, while being a special edition of Rock Sound, features stories and articles form many other bands – some of whom have their double page spreads have been photographed and placed above the main featured story. If you look closely at the 3 double page spreads that have been used, you will notice a pattern, the first image is a light and bubbly image that is welcoming. The second image down is somewhat a deep blue which could symbolise a deep though process – which matches the imagery used. Finally, you have the image of My Chemical Romance (MCR) which is dark and gloomy. Looking at these 3 contrasting images creates a sense of build-up, especially because readers tend to read from top to bottom.

Double Page Spread



In the above image, I have highlighted the key features found on one of many Double Page Spreads found in Rock Sound, issue 218. Because this issue is a special edition tribute magazine for MCR’s The Black Parade record, there were many double page spreads used in this magazine. The reason I picked this one to analyse was solely down to the Photography. The image creates symbiosis with the brand and the house colour of this issue through their clothing. Furthermore, some may argue that the lighting in the background of the image also contributes to the symbiosis, as on the front cover, gold is used as the main cover lines typography colour.

Also, the use of the anchorage text is effective at creating a break between the multiple-page story; preventing the reader becoming bored. The use of the white typography that does not follow strict font lines (i.e. is a “wavy” font) contrasts the very uniform look of the rest of the double page spread.

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